If Bot Filtering is disabled in your HubSpot portal, our systems will report any open that we see from Apple’s Mail Privacy Protection system as a normal open. What if you don’t enable Bot Filtering in your portal? In this case, after 14 messages, if there are no clicks or opens on other device types, and if this Bot filtering checkbox remains checked, our system will suppress contacts that may actually be engaging with Apple iOS 15 devices. If you have Bot Filtering enabled and suppress unengaged contacts, our system will not know if the contacts opening on an iOS 15 device are actually opening your mail. So what happens if you enable check “Suppress my unengaged contacts” when you send? But we do not actively remove sent events, so in effect, your open rate, in this example will actually appear to go down over time, though we believe the true activity has not changed. So if you send to 1,000 recipients and have Bot Filtering enabled, you’ll only see opens from about 900 recipients - all of the folks who are not using Apple iOS 15 devices with Mail Privacy Protection enabled. Here’s a simple example: Presently about 10% of the traffic we’re seeing is being opened with Apple iOS 15 devices. While this prevents all the “false” opens from skewing your results, it also prevents you from having complete results. Note : for Apple iOS 15 events, this does not filter clicks, unsubscribes, or spam reports, only opens. Well as it turns out, our system is good, maybe too good, and it is correctly categorizing Apple iOS 15 opens as if they were from bots (because they are) and filtering them out automatically if you have this feature enabled. In fact, we’ve had an option to filter these so called “Bot Opens” in your portal’s settings since 2017 and it’s been defaulted to on for as long as I’ve known (see: Tracking & Analytics > Advanced Tracking and find the checkbox for “Bot filtering”). There are security vendors who primarily play in the enterprise space that have been doing this “open every email and click every link” thing for a while now. In this post I’m going to share some more details on how things work and what changes we’re going to make in the product. While neither feature was perfect, they did accomplish what we set out to do.Īs you might expect, Apple’s Mail Privacy Protection has changed the way these features work, but probably not in the way you expect. In 2016 we added Sends Since Last Engagement (SSLE) and its related feature, Graymail Suppression, in an attempt to make a task that had been very difficult for most folks, that is list hygiene, much easier. We appreciate your input and feedback about this change from Apple. Some thoughts on how to think about Suppression in an Apple Mail Privacy Protection world.įirst off, thanks for all of your comments, questions and participation in this thread. Is there a plan for add a native text feature into Hubspot Marketing Enterprise?Īny info you can provide on the above (as well as any suggestions on how to handle list management / removing inactives moving forward) would be greatly appreciated. In this video from Hubspot YouTube Marketing Manager Tory Bullock ( ), he recommends utilizing text as another way to reach clients. For the purposes of segmentation, what is the best way to know which contacts have this feature enabled? Does the “Apple Mail (iOs)” section of the “Opens by email client” metric accurately reflect all the contacts who will be affected by this?ģ. Since the “send based on recipient’s time zone” feature is going to be compromised by the Apple IOS update, is there a plan to allow for email throttling (or something similar) to limit the send volume on IP addresses?Ģ. I posted a feature request for email throttling on the Ideas Forum in December 2019: I was hoping you could answer a few more specific questions about this:ġ.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |